Started in 2008 as a designer of paper objects with a unique graphic signature. Jurianne Matter gets a lot of inspiration from nature and that nature is really a thing; “Eco-friendly” is just not an empty marketing term for me. ‘Beautiful' is only beautiful when it’s been produced in a clean and fair way. The paper of the designs and the cardboard packages are FSC certified and printed with eco-inks. Same story with the fabrics: the products are made under the world’s best certification. From the seed in the ground right down to the stitching in the factory, it all meets the strict GOTS requirements.
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